John Rubinov, LMHC

John Rubinov is a licensed mental health counselor in Florida with nine years of experience. He works with people who are feeling overwhelmed by stress, anxiety, addiction, grief, or big life changes. He aims to build a calm, focused space where clients can speak honestly and make practical progress.

John uses straightforward techniques to help people manage symptoms and make day-to-day changes. He draws on cognitive behavioral tools to identify unhelpful thinking and replace it with workable habits. He also uses acceptance and commitment ideas to help people clarify values and take action that matters to them.

Sessions are collaborative and grounded in the client’s priorities. He listens first, then offers steps that are concrete and easy to try between meetings. Mindfulness practices and client-centered conversation are often part of the plan when they fit someone’s goals.

John has experience helping people with relationship and intimacy-related concerns, issues around sexual identity and kink culture, ADHD and autism, and addiction. He also supports people handling career stress, compassion fatigue, and grief. He can work with those navigating divorce, family conflict, or difficult life transitions.

John offers services in English, Hebrew, and Russian and accepts international clients. He blends practical strategies with a focus on meaning and values, helping clients develop tools they can use after therapy ends.

Therapeutic approaches and online care

John blends Cognitive Behavioral Therapy and Acceptance and Commitment Therapy in online sessions. CBT focuses on spotting unhelpful thoughts and testing small behavior changes to reduce anxiety and improve daily functioning. ACT helps people get clearer about what matters to them and take steps toward those values even when feelings are uncomfortable.

He also uses client-centered listening to make sure each person feels heard before deciding on methods. Figuring out which approach fits best is a collaborative process; he works with clients to set goals and then adjusts strategies based on progress and preference.

Online options include video calls, phone sessions, live chat, and text-based messaging. Video lets people use face-to-face conversation when that helps, while phone calls can be easier when bandwidth is limited. Live chat and messaging are useful for quick check-ins, short skill practice, or those who prefer typed conversation. These formats make it easier to fit therapy into work or family schedules and to keep momentum between sessions.